Elizabeth D Bakes
Working with Edward Tweddle, we built a playful brand that celebrates flavour first, instead of solely pushing the vegan agenda.
The logo typeface embodies the brand’s Southern (USA) routes, while retaining the handmade charm. The wider aesthetic was built using a mix of handmade textures, bespoke line-drawing illustrations and a refined colour palette.
This style was replicated in the redesign of the packaging, with a greater focus on the vegan and gluten-free qualities.